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Rigid packaging in Dubai

Rigid packaging

Breathe Life into Your Brand & Products with Our Rigid Packaging Solutions

Product packaging is a much bigger deal today than it has ever been for businesses and brands. Packaging serves a purpose much bigger than storing its products; it’s also a huge component in merchandising and brand visibility.

But products are different and demand different packaging types, whether they fall into the rigid or flexible packaging category. However, rigid packaging solutions are still by far the most popular type of product packaging.

How does rigid packaging work?

The differentiating factor here is that rigid packaging is designed such that it can’t bend out of shape regardless of the product it houses. Rigid packages are built to maintain their structural integrity and strength to protect the product inside from damage and enable product stacking and arrangement in a way that helps a brand’s overall marketing strategy.

Types of rigid packaging

The type of product and what the brand intends to achieve with it determines the kind of rigid packaging to opt for. The choices are many but fall into a few categories:
  • Greyboard
    Cardboard
    Corrugated

    This packaging is most popular for products like Welcome Kits, Cake boxes, Perfumery, Cosmetics. etc. These are typically made with cut-outs from regular cardboard. Each material is suited to different methods of packing depending on the product and our all eco-friendly recyclable.

  • PCV & Rigid plastics

    This packaging is used for packaging of pharmaceuticals and health products. This is popular with promotions where co-packing of different SKU’s combined for special offers.

Some packaging types use a mixture of two or more of these materials to make their packaging. This is commonly seen with high-end and luxury brands that use this type of composite packaging to raise the perceived value of their products.

Benefits of rigid packaging

Using rigid to make packaging for products can unlock a lot of benefits for brands in every industry.

  • Rigid packaging is strong and durable. The most obvious benefit is that products housed in rigid packages are the safest from any damage caused by stacking, transporting, falling, etc
  • Rigid packaging is versatile. Rigids can be made into all sorts of creative shapes and structures to make the product stand out. This can be seen mostly in the fun and creative ways paperboards and cardboards can be shaped as boxes, hangers, carriers, etc.
  • Rigids are recyclable. Materials used in rigid packaging are 100% recyclable and bio-degradable, so they form no threat to the environment.
  • Rigid packaging boosts brand awareness. Every brand wants to be seen and be the center of customers’ attention. With rigids, it’s possible to achieve this by printing bold brand-compliant designs that can help push brand recognition and awareness
  • Rigid packages elevate the value of a brand. An unpackaged product isn’t perceived to be as valuable as a packaged one. Using rigid packaging with appropriate designs that resonate across your entire brand will elevate its value

Fulfill Your Custom Rigid Packaging Needs with Us

If you’re unsure about the right kind of rigid packaging for your products, reach out to any of our sales personnel so we can gain comprehensive clarity on what you want to do with your branding and packaging.

We’ve got a team of experts in print and digital media working round-the-clock in batches to meet every client’s need in a budget-friendly manner.

Our dedication to high-quality and timely prints and delivery of projects is what has made Atlas Printing Press one of the leading multifaceted print companies in Dubai for 25 years.

Let us help with your rigid packaging manufacture and print needs today.

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