Dubai | Mon - Fri 08:00-18:00

CALL TOLL FREE - 800 115

POS Stand Printing in Dubai

Point of Sale (POS) Stands:

The Perfect Upselling and Impulse-Buy Tool

Retail outlets are one of the biggest hubs of brand competition. It is the headache of these brands to come up with better ways and opportunities to boost visibility and outsell their competitors in these retail spaces. One effective way to do this is via product placement using point-of-sale (POS) displays.

 

A POS stand is a sales promotion strategy where products are displayed around or in the transactional area of a store, that is next to or around the cash register area. These displays work best when they advertise convenience goods. This product category is the biggest recipient of impulse or subconscious purchases, that’s why they’re easier to sell with a little effort put into effectively marketing them. Goods that are perfect for a POS display include:

 

  • Chocolate bars, chewing gum, and other confectionery items
  • Soft drinks
  • Cigarettes
  • Electrical Goods
  • Souvenirs
  • Novelty items
  • Comic books and magazines
  • Shopping bags

POS stands are “semi-permanent displays" that are typically constructed from durable metal, wood, plastic, and glass. The most common POS displays include:

  • Countertop displays

    This display sits on the counter, right next to the cash register. Most countertop displays are made from corrugated plastic or wood and carry palm-sized products that customers may want to grab a few of.

  • Free-standing displays

    These displays are advantageous because they can be moved anywhere within the store. The fact that they are commonly carved from sturdy cardboard also gives flexibility in design. You can make them into interesting shapes that will grab shoppers’ attention and amplify your marketing effort. It’s also common for this display to have marketing information printed on it.

  • Floating racks

    This metal rack has protruding hooks where POS display-suitable goods can be hung for display. You’ll mostly find items like batteries, confectioneries, cigarettes, and condoms on it.

  • Dump bins

    This free-standing deep metal basket is typically placed next to or around the cash register area. They traditionally contain huge piles of small-packaging products—usually edible items—that a shopper can quickly add to their purchase. Dump bins have a 360-degree display, so the items they display can be seen from anywhere in the store.

Promotional Materials for POS Stands

More often than not, POS promotional materials are the POS stands themselves. It’s common to carve interesting stand shapes out of cardboard or plastic that reflect a brand’s image. But beyond creative fabrication, the stands usually carry subtle marketing messages to show shoppers that they need the products being displayed. For instance, a countertop POS display marketing chewing gum can have a message that reads: “Does your breath smell?”

 

Besides printing marketing messages on the stands, POS marketing also utilizes items like:

 

  • Posters
  • Shelf talkers
  • Lightboxes
  • Floor graphics

 

These materials can be used to market brand-specific items, show ongoing discounts or sales, or push the impulse buy or upsell via its messaging.

Making Your POS Stands Work For You

POS stands bring the promise of an avalanche of additional—sometimes unplanned—purchases. But putting together a stand the wrong way may put customers off. You should remember a few things while assembling the perfect POS display.

  • Point of sale displays work best when they carry convenience items. These products trigger a “problem recognition response” in the shopper’s mind which amplifies the possibility of a purchase. Non-convenience goods typically won’t sell nearly as well on a POS stand.
  • POS displays should be visually pleasing; this helps immensely with retail merchandising. Use contrasting colors and exciting fonts to make your displays pop. Also, consider making a uniquely shaped display with messaging that utilizes these colors and fonts. Avoid using displays that customers may see as typical. Make something intriguing that can be easily associated with your brand and its products
  • Utilize promotions that make sense for your business in your display’s messaging. Consumers will likely not want to pass on a good deal, and with visually exciting POS stands marketing convenience goods, it’s easier to make the sale.

Our print solution is the perfect blend of budget-friendliness and top-notch quality

POS Stands are an extremely effective marketing touch if done right. Atlas Printing Press had worked with an avalanche of brands across the world to bring their branding and marketing ideas to life in print. We can do the same for you.

 

All you need to do is reach out to one of our sales reps via call to help us clarify your marketing and branding objectives. We’ll then use our findings from this consultation to put together a design and print plan that’ll be the best fit for your brand and your customers.

 

We have over 25 years of experience in the print and publishing industry, over 300 staff working round the clock, and an assembly of the most advanced machinery. This means we can guarantee delivering any project to the best quality every time. Give us a call and get your project started.

News & Updates

Get the latest updates about the company and new printing technology and trends in UAE

Let Atlas help you deliver 
exceptional customer experiences.