What is a brochure?
It is an informative, yet highly attractive paper document typically used for business promotion. It most often contains information not only about the company but also about its products and services.
Brochure printing is essential as this promotional document represents
a company and thus reflects on the brand.
Brochures contain striking pictures and text about the product or service, as well as important information about the company. Brochures are designed to be as striking as possible. From their appearance, the message conveyed, to the description, everything included in brochures needs to be perfect, to have the maximum impact on potential clients.
Since there is such a variety of products and services that require marketing, brochures like leaflets and flyers come in a number of types.
Brochures can be given away in several ways: in the form of newspaper inserts, by mail, placed in racks in high traffic locations such as malls or tourist frequented areas, or even handed out personally by sales representatives.
The category that brochure printing typically fits into is “grey literature,” which is material or research that has been produced, aside from any commercial or academic publishing channels. Brochures are folded and focus on providing information that is summarised effectively and is called ‘promotional’. Booklets on the other hand are typically multiple sheets of paper with a stronger cardstock cover.
By contrast, one single piece of unfolded paper is typically referred to as an insert, bulletin or flyer. One of the biggest advantages of brochure printing in Dubai and across the world is that it is a cost-effective solution, as compared to the newspaper, advertising on television, and other similar mediums.
Several aspects need to be taken into consideration before you place an order to print your brochure with a printing company in Dubai or elsewhere.
The type of paper used can improve the finish of your brochure and make it look high quality. Paper is usually differentiated by its GSM or grams per square meter. Paper with a higher GSM is thicker than paper with a lower GSM. A 250-300 GSM paper is usually used for cover printing, and for the inside pages of a brochure a 150-200 GSM paper is appropriate. There are several types of paper available, and you can choose from glossy, matte and uncoated varieties too.
Coated paper can be used . It is paper that has been treated to create an attractive glossy or matte finish, and gives a premium look to a brochure. Posters and photographs are printed on paper which is coated on only one side. However, choosing an inappropriate paper type can sometimes send out the wrong message. For example, if you are a charity organization seeking donations, but your donors see that you have used expensive paper and a fancy coating option for your brochure, it could look inappropriate. Similarly, a company using poor quality paper for a luxury product or service could come across as inappropriate
Brochure printing and finishing techniques are of several types. For example, a die-cut refers to a method of cutting paper to form uniquely designed shapes using a metal dye. Such techniques can be used to make an innovative brochure that can stand out and gain attention.
In addition, different types of varnish, such as gloss varnish, matte varnish, satin or silk varnish, and UV varnish, can be applied to get a glossy or matte finish. There is also the option of embossing or debossing, where high pressure is put on paper with a stamp, creating an increased or reduced impression in the shape of your choice.
One of the exclusive characteristics of designing and printing brochures is that brochures offer many options with respect to folding and presentation.
Each type of fold is crafted to work perfectly for specific types of content, and the way your particular service or product is presented is affected by the way you fold your brochure. Therefore, picking the right type of fold may seem like an unimportant issue, but it can be very challenging if you would like to convey your information in the most effective way possible.
These types of brochures are not very popular. They, however, have a really good effect if used correctly. They are less cost-effective than other types of brochures and are therefore not preferred. They are typically used for the marketing of expensive products and are used with good-quality paper that makes them durable and reaches the customer in good condition.
This type of brochure is folded twice. It provides you with more than adequate space so you can write and present information. This creates a total of six panels. They are the second most common type of brochure as they are cost-effective. They are easy to carry around and are often made from glossy paper.
This is a common type of brochure, and it is not very expensive to print as well. They are folded once, creating four panels, and they are simple to read information from.
Both leaflet printing and flyer printing aim at a large population of people. Since leaflets are so commonly used, it is important to ensure that the designs are very attractive and they catch the customer’s eye.
A leaflet or flyer contains only one page (front and back). Thus, it is inexpensive to print and also audience-friendly. The information is also brief and to the point, which is what customers prefer as well.
Like its name, this type folds into the letter Z. It gives a unique accordion-like aesthetic to the brochure, and a more advanced version is referred to as the accordion-fold
brochure. It is another alternative to the popular tri-fold brochure.
Brochures are easy to distribute and can be strategically placed in any location. They are cost-effective when compared to television and newspaper advertising options. Brochure printing in Dubai works out to be more cost-effective because of the technologies and processes used. When printed in bulk, the per unit price comes down. Thus, the higher the quantity, the lower the per unit cost
Brochures are productive as they convey far more to the audience as compared to other printing options such as postcards. Brochures can also be designed in such a way that they are modular. You can create an outer folder, with the company information, with individual single-sheet flyers inside the folder. In this way, you can choose which flyers need to be sent to which set of customers, thus reducing the cost per brochure.
