Elevate Your Brand's Value with Boutique Packaging
A boutique is a type of small retail outlet that carries only an exclusive, limited, or niche-specific product lineup with an emphasis on uniqueness, personalization, and high-end quality products and customer service. DIY brands and other businesses that carry an exclusive or limited product lineup of related goods belong in the boutique category.
Boutique customers are not just coming for the product exclusivity; they’re coming for the experience, which is more suitable to them than they’ll ever get at larger retail stores. There’s never a second chance to make a first impression. And businesses that understand this know that one of the best ways to elevate their brand image and customer experience is in how they present their products.
Boutique packaging is different from regular retail packaging. It places priority on creating a thoughtful, unique unboxing experience. A sleazy unimpressive unboxing experience can often be the difference between a brand standing out or fading into the crowd of online and brick-and-mortar retailers and boutiques.
Approaching boutique packaging properly can come with the following benefits:
Research shows that shoppers receive their purchase in unique packaging and have enjoyed the unboxing experience, they are doubly inclined to share their positive shopping experience. Getting it right with packaging is rewarding to any brand. Boutique packaging and inserts mainly involve the following elements:
Apparel boxes are made from thin, Food board, Cardboard or Carton and there are a ton of designs to choose from for the box. There’s also the benefit of the box protecting the apparel from damage.
Wardrobe boxes are perfect for storing larger items. They are usually made from relatively thicker corrugated cardboard and are ideal to store or move non-folding clothes like suits and dresses. A branded wardrobe box is a good way to bring your brand visibility into your customer’s home.
Tissue papers in your brand color and with prints of your logo or messaging have many benefits that elevate brand perception and the unboxing experience for customers. Tissues can be used to stuff shopping bags containing the purchased item, wrap the item to prevent scratches or cracks, or line the inside of a packaging box.
Poly mailers are a popular choice for product packaging and delivery. These strong but lightweight plastic bags have an adhesive fold-over lip and can afford brands a ton of opportunities to customize their packaging. Whether it’s using a special poly mailer color or printing your business logo or an uplifting quote, or an assortment of graphics tailor-made for your brand, the poly mailer can be a perfect brand representation.
Tapes, ribbons, crinkle paper, stickers, and labels are all good packaging inserts and accessorizing choices. If custom branded the right way, they serve to further improve your brand’s outlook and boost a positive shopping and unboxing experience.
Boutique packaging will be used differently by varying businesses. Generally, this type of packaging is good for:
Atlas Printing Press has been around for well over two decades and has grown into Dubai’s leading print and digital media company. With over 300 experienced staff working in shifts round-the-clock, we can help you with your boutique packaging project at any time.
If you need help deciding the elements of boutique packaging that make the most sense for your brand, call one of our sales representatives and they’ll work with you to map out your packaging strategy. We have the best technology solutions to make and print any form of boutique packaging from different style kraft bags to apparel and gift boxes, poly mailers, tape, tissue paper prints, etc.
We are also devoted to giving our clients the best quality money can buy without burning through your budget. Start your boutique packaging project with us today.
