Atlas has been in existence for more than 20 years. I hear many stories about the days of glory and how great things were and all that. Well, I haven’t been around for 20 years. I have been here for only a little over 4 years. One would say 4 years is too less or too much depending on who you speak to. Nonetheless, I can safely say that I have been here long enough to have witnessed the company evolve into something that makes me feel excited to come to work. They say that when the employees are keen and feel the excitement in their veins, you will begin to do well professionally. And boy, am I excited for the future of Atlas!
One look at the market outside is enough to tell you that there is a lot of gloom in it; spending is down, the sentiment is down and whatnot. I certainly don’t think that is the case with Atlas. Why? It’s because of the fact that we never rested on our laurels of just being a printer. Our diversification is one of the key reasons that we are not sitting in the doldrums like our competitors. We have consolidated the Magazine Division, Commercial Division still wings it in due to their relationships, while the Newspaper Division stands on the cusp of an upward trajectory. Publishing Division has products that are looked at with envy by market competitors and Variable & Educational Division is now on the threshold of getting bigtime clients after successful projects and presentations in 2015.
The year 2016 looks bright and awesome! We just need to ensure that we, as an organisation, maximise the tools that we have. There are times when we, as human beings, tend to criticise the organisation for lack of resources. However, we should ask ourselves: How well have we utilised the resources that we have at our disposal?
Let me give you a simple example. When I first joined the company, I had my email address set up by a member of the CTP team. This email account was a very basic pop3 account. Then, I had myself criticised by saying, “Man, this email account is so old and featureless!” Four years later, we are using Exchange, which allows us to send and receive emails, create meetings and task lists, send large attachments, etc. How many of the features of Exchange server do I actually use? Only two. The rest I have never gotten around to using, even though all those said features are designed to make my working time easier and more efficient.
So, what I am trying to say is this: Let us make good use of the resources that we have at our disposal and ensure that these help us become far more efficient and have a better outlook for the future.