No one could have said it better than an icon I truly believe in. He may have received a lot of flak from the public and from disgruntled employees reportedly because of his arrogance and rudeness (he was actually described as a jerk by some people who knew him well). But it cannot be denied that Steve Jobs changed the world with his innovations. He was simply larger than life.
I have always admired the man and his principles and believe very strongly in the concept of innovation. If you’re just content with how things are and don’t innovate or push yourself harder, you won’t achieve greater things. To stay ahead of the pack, one must constantly reinvent themselves, their business and their outlook on life. Atlas was once an ordinary printing house but even in those early days you could already see a glimmer of our ambitious and innovative spirit. We knew we could achieve more. So even in those days we were the first to bring UV varnishing to this region as no one had ever heard of it. The first “trade finishing” house which we called Nouf Industries was also our concept (although that did not succeed as it should have due to unforeseen circumstances). Nonetheless, it was a learning experience.
The Newspaper On Demand model was another part of the business which we developed purely on the basis of understanding the need and coming up with a solution. Today, I am proud to say that we are the only facility of its kind in the world with a complete service model of logistical media placement and print on demand for over 80 international titles. That’s no mean feat thanks to team Atlas!
Merging variable data with transactional print was another innovation that we introduced into the region after investing heavily into the compliant software which now allow us to take our business into the exciting new territory of “cloud-based” models. None of this could have happened without the team of experts we now have in the company (in-house and outsourced), and the support of the rest of the employees who have tirelessly ensured that we deliver what we promise.
Today, as I write this, despite the many obstacles along the way, I fondly look back over the last 21 years and see how far we’ve come. I can say I am proud to be at the helm of the Atlas Group. It’s true that we can’t control the inevitable. We can’t control a lot of what happens in life. But we possess tremendous power to make a success out of what little we’ve been given. As the saying goes, “Life is 10% what happens to you and 90% how you react to it.”
CEO, Atlas Group