By JAIMONE KURUVILLA
Atlas Group hosted a conference at the JW Marriott Marquis Hotel to showcase the potentials of variable software technology and to launch a tie-up with two industry experts.
During the conference held on November 18, a tie-up between Atlas Media, GMC and D-TECH was announced. GMC Inspire is a world-class software company for variable data communications while D-Tech is the leading software company in Turkey with a huge client base. Clients from the banking, insurance and dataspecific industries attended the event.
The Atlas Group in Dubai has been at the forefront of providing client solutions for over two decades through its innovations in printing. The Group consists of three companies: Atlas Print, Atlas Media and Atlas International. Atlas Print focuses on commercial print while Atlas International manages the international arm of the business with an office in Kenya. Atlas Media specialises in personalised, nonconventional type of printing.
Under Atlas Media, the AVP (Atlas Variable Print) Division focuses on developing the variable data printing business. AVP offers unique solutions that give clients more value for money and keep their business statements dynamic and with more relevant messages and completely personalised offers.
An example is a credit card statement with a personalised message and a barcode. When scanned, this barcode makes the whole statement interactive on the customer’s smartphone, iPad or any digital platform. This feature boosts customer engagement, response generation and revenue drive.
Atlas’ ACE (Atlas Content for Education) Division specialises in developing variable data solutions for the education sector by providing personalised, randomised and security coded examination papers. “This tie-up will provide clients with a whole range of print and digital solutions that are beyond traditional transactional printing. Dynamic content, personalised email, HTML and even archiving data will be possible. With Atlas Media working on Citrix platform and now also an ISO 27001 certified by UKAS in ISMS, our clients can rest assured that their data is 100% secure,” said Amit Radia, Atlas Group CEO.